About the Author
SIMON SINEK, the bestselling author of Leaders Eat Last and Together is Better, is an optimist who believes in a brighter future for humanity. He teaches leaders and organizations how to inspire people and has presented his ideas around the world, from small startups to Fortune 50 corporations, from Hollywood to Congress to the Pentagon. In 2009, Simon Sinek began a movement to help people become more inspired at work. In turn, they could then inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on Start With Why — the third most popular TED video of all time. Learn more about his work and how you can inspire those around you at StartWithWhy.com.