Start with Why: How Great Leaders Inspire Everyone to Take Action


The fundamental questions Sinek begins with is: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some receive greater loyalty from their customers and employees? And even among those who are successful, why can very few repeat their success time and time again? Sinek will look at people from history like Martin Luther King Jr., Steve Jobs, and the Wright Brothers. They all had little in common, but they all started with the question WHY. They understood that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it. This book shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. This idea is what Sinek calls The Golden Circle. It provides a foundation upon which organizations can be built, movements can be led and people can be inspired.


About the Author

SIMON SINEK, the bestselling author of Leaders Eat Last and Together is Better, is an optimist who believes in a brighter future for humanity.  He teaches leaders and organizations how to inspire people and has presented his ideas around the world, from small startups to Fortune 50 corporations, from Hollywood to Congress to the Pentagon. In 2009, Simon Sinek began a movement to help people become more inspired at work. In turn, they could then inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on Start With Why — the third most popular TED video of all time. Learn more about his work and how you can inspire those around you at

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