The bestseller that redifined what it means to be a leader. Tribes by author Seth Godin, helped thousands of leaders turn a scattered group of followers into a loyal and dedicated tribe. If you are unsure how to rally employees, customers or any group of people this book will clarify the process. All humans seek out groups (tribes) whether they are ethnic, religious, political, economical, etc. With the advent of the Internet and social media, the barriers that help groups form have been virtually eliminated. Anyone who wants to make a difference now has the tools to do so. In this book, Godin will teach you the three steps to building a tribe: the desire to change things, the ability to connect a tribe and the willingness to lead. Leadership is for you and you have the tools to mobilize the audience you need.
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